Why We Changed Our Loyalty Program (and What It Means for You)

Why We Changed Our Loyalty Program (and What It Means for You)

Marko C. Lorenz Marko C. Lorenz

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Until now, our loyalty program let you work your way up to a permanent discount: 10, 15, up to 20 percent on every order, forever. That sounds great. And that was exactly the problem.

From now on, it works differently. You keep collecting points for orders, for reviews, for sticking with us. At every tier you get a one-time reward, a real voucher that grows with each tier.

  • 100 points - €20 voucher
  • 500 points - €50 voucher
  • 1,000 points - €100 voucher
  • 2,500 points - €200 voucher
  • 5,000 points - €300 voucher

Each of these rewards is a moment you actually notice, something you've earned and redeem on purpose. A percentage quietly running in the background eventually becomes something nobody even registers anymore. A €100 voucher stays an event.

Why we did this

Brainwave3D grew out of one idea: that with the right frequencies, your brain can reach states that used to be hard to access. Deeper sleep, a clearer head, calm when everything around you is loud.

Over time, a permanent discount system attracts a certain logic. People buy because something happens to be cheap right now. They hold off on buying because the next discount is sure to come. At some point everything revolves around the next percentage point, and what the frequencies actually do for you fades into the background.

That's not where we want to go. We want to support people who appreciate these tools and really use them, people who care about the effect. If you're one of them, very little has changed for you at the core. Your rewards are simply more tangible now.

What this means for you in practice

If you've been collecting points: your points are still yours. You don't lose any progress, and you reach the same tiers as before. At each tier, a one-time voucher now waits for you instead of an ongoing discount.

Each voucher is valid for one order and is redeemed in full in a single purchase. 

"If you've already unlocked a permanent discount, you keep it. Nothing changes there."

Brainwave3D is heading in a clear direction: away from discount thinking. We make high-quality products that are unique on the market in this form. Our audience is people who are seriously working on themselves and want to transform their lives. If that's you too, I'm glad you're here.

With love,
Marko C. Lorenz

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